Selling with Tax Credits
July 26, 2009
By Adams Hudson,
Hudson, Ink.
HVAC contractors have an unparalleled advantage this year (and next) to make the installation of a top-of-the-line home comfort system the most logical decision a homeowner could make.
You’ve heard the news. As a part of the economic stimulus legislation enacted in February, the federal government is allowing a tax credit of 30 percent on the purchase of new, highly efficient air conditioners, heat pumps and furnaces. This is three times more than the tax credit available last year, and it goes through 2010.
Just to be clear – for those who pay taxes, a tax credit is better than a tax deduction. It actually reduces the amount of tax that you must pay, which means that we’re actually talking about a $1,500 discount on a new system. The tax credit can easily be translated into real dollars and an irrefutable bargaining chip for HVAC marketing and sales.
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